Your CMS is the chassis of your content marketing campaign.It doesn’t matter how great your content is, if your CMS can’t display and manage it right, it won’t have nearly half the impact it deserves.
Many people mistakingly consider Drupal as a CMS (Content Management System), while Drupal is primarily a framework, one that can be used to build a CMS, but out of the box it is nothing more than a toolset with some basic functionality.