Ferring for Fertility
With the most complete reproductive medicine portfolio in the US, our products span the IVF journey, from stimulation to implantation.
As the leaders of reproductive medicine, our client wished to rejuvenate their existing site. The client was seeking a partner to develop an application that would vastly improve the user experience.
Our goals were to ensure an on-time launch of the application in the market, in allignment with business expectations. We were also required to follow all the compliances under pharma and design the site with the target audience in mind.
The major concern when developing this site was designing navigation throughout all the pages. This website had a few primary products and each of these product categories entailed several sub-products. Alongside this, there was a variation in each product's colors and design. However, we also needed to maintain overall speed and performance while developing this website.
Before jumping into the development, we planned for the entire site. Firstly, we created the categories and subcategories, defined their colors, and also completed a common style guide, which assissted in developing the website efficiently. Additionally, to keep it trendy we used advanced technologies, graphics, and animations across the website.