Why Pharma Companies Need Crafted Emails Marketing

The cornerstone of success for pharma companies is trust and loyalty from consumers. This industry is dedicated to helping people live a higher-quality life, and therefore is expected to be cutting-edge. Your pharma company’s website and marketing material, especially emails should be a reflection of this. Crafted Email by SJ Innovation provides creative, hyper-responsive, and mobile-friendly email campaigns, landing pages, and web solutions that allow pharma brands to have a competitive advantage.

Why Do Well Crafted Emails Matter?

Despite social media platforms and other forms of digital marketing that have recently taken root, email campaigns are still one of the most effective marketing tools. The main reason is that emails differ in the sense that they end up in your target audience’s email inbox. This is more personal than scrolling through social media or seeing a paid advertisement. Therefore, when executed correctly, will resonate more with consumers and lead to higher conversions.

Mobile-First

The popularity of mobile devices exceeds desktops and laptops. This is a trend that is not expected to go away anytime soon. In fact, 48% of email users access their inboxes through their mobile devices and not surprisingly 80% of users delete emails that they find inappropriate or unappealing. With an average of 4 hours spent on mobile devices each day, pharmaceutical emails should be first and foremost mobile friendly. 

Creative Designs

Emails with captivating designs obtain a 20% higher click-through-rate than the normal humdrum email campaigns. Our team are experts at creating designs that are eye-catching and leave a lasting impression on recipients.

Fast and Responsive

Quick delivery and unsurpassed responsiveness are the keys to making sure your email campaigns are effective. Crafted Email utilizes world-class coding skills to ensure that every email is delivered rapidly and displays as intended on the recipient’s screen, no matter what type of mobile device is used.

Results Driven Landing Pages

Pharmaceutical companies rely on strategic landing pages to convince visitors to take a specific actions. Crafted email specializes in clear and concise landing pages that leave your audience in awe. 

Custom Landing Pages

The design of landing pages is how pharma companies build credibility in the industry. Crafted Email’s team of designers are experts at building landing pages that match your brand, meet your goals, and take into account data analytics. 

Exceptional Visitor Experience

Landing pages are not effective if they will not load. A load time of more than a couple of seconds will cause visitors to go elsewhere. Visitor experience is a top priority for Crafted Email. 

Changing Trends

Pharma market trends are constantly changing. This means that your website content needs to be just as dynamic. Crafted Email’s expertise provides an effective CMS that will allow your team to easily modify content and manage your company’s website.

Thriving in a Digital World

In this digital age, pharmaceutical companies rely on a strong online presence now more than ever. Brands live and die by how they are perceived online. Implementing state-of-the-art email campaigns, creating stellar landing pages, and utilizing an effective CMS will give you the tools you need to get out in front of the competition. 

At Crafted Email, our team of expert designers, coders, and developers are dedicated to helping pharma companies strengthen their brand’s online presence and increase conversion rates through carefully designed email campaigns, landing pages, and more. We work with some of the largest names in the industry including Neutrogena and Johnson & Johnson to deliver results that you can see. Contact us today for more information on how we can use our skills to take your company to the next level!

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Sayeed Ahmed
SJ Innovation LLC
Where employee happiness generates client success.
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