When choosing between customer retention and customer acquisition, the average entrepreneur will tell you that their priorities lies in the latter. Not that they don't think that former customers are important, but most seem to have this notion that customer retention and customer acquisition are two totally separate, but slightly similar things – like two parallel lines that are never meant to meet – and that customer acquisition is, by far, more important.

When it comes to following-up leads and engaging potential clients for your digital agency, there are an array of things that you should not do. It is also not unusual to be gripped by fear and insecurity when reaching out to large corporations and experienced individuals, and this alone can prevent you from building potentially lucrative client relationships  with your agency.

If you find yourself riddled with self-doubt or struggling to successfully engage potential clients, there are some steps that you can follow to overcome these challenges. These include:

Business Development process is concerned with the detailed stages involved in converting a suspect into a customer. A Business Development process measures the probability of a sale taking place. It reveals whether a potential customer will commit to a deal or not.