Why Your Business Should Prioritize Customer Retention More

Why Your Business Should Prioritize Customer Retention More

When choosing between customer retention and customer acquisition, the average entrepreneur will tell you that their priorities lies in the latter. Not that they don't think that former customers are important, but most seem to have this notion that customer retention and customer acquisition are two totally separate, but slightly similar things – like two parallel lines that are never meant to meet – and that customer acquisition is, by far, more important.

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