Quality is an immensely essential factor for any company looking to compete in the world market. This especially holds gravitas in the world of technology that is making massive strides in innovation today. Without adequately focusing on improving the quality of a website or application, a company can lose its market shares to competitors that stand true to quality standards optimally. 

When choosing between customer retention and customer acquisition, the average entrepreneur will tell you that their priorities lies in the latter. Not that they don't think that former customers are important, but most seem to have this notion that customer retention and customer acquisition are two totally separate, but slightly similar things – like two parallel lines that are never meant to meet – and that customer acquisition is, by far, more important.